Xero Gravity: Big Wins & Massive Fails

Making your small business stand out online has never been more challenging thanks to the rapid growth of search engine optimization. But it turns out SEO isn’t as mysterious as it might seem, and that a few simple steps could make all the difference to your website’s search ranking. This week we delve even deeper into the world of online optimization, as hosts Elizabeth U and Gene Marks chat to Andrew Eager, director SEO strategy at Boostability. “In the past SEO was seen as the tactic for any business to be successful – even a bad business could have great success,” Andrew said. “I really think that that’s changed.” Tune in to discover how you can make SEO work for you, and why platforms like Google My Business are beneficial tools for your business’ online profile.