Xero Gravity: Big Wins & Massive Fails

Be empowered. With a plethora of CRM products on the market, you’re encouraged to trial something that works for you and your business. This week’s Xero Gravity guest is Joe Malcoun, CEO at Nutshell - a CRM for SMBs. He swings by to chat with host, Elizabeth U about some of the misconceptions small business owners have about integrating CRM into their business processes. He says: “If you don’t enjoy the way it looks and feels and the way that you interact with it you’re not going to use it and then that becomes like this burden and it becomes this like thing that hangs over your head because you’ve paid for this solution and you know you’re not using it.” To get the most out of CRM expert Joe Malcoun for your small business, be sure to tune in!