Xero Gravity: Big Wins & Massive Fails

This episode is all about user-generated reviews, that means the customer reviews written on sites such as TripAdvisor, Yelp, OpenTable and even Facebook. Business owners are all too familiar was those feelings of angst when it comes to engaging with their online reviews. But what ends up happening is a lost opportunity to acquire new customers and ultimately increase profits. According to Bill Tancer, the first thing business owners must do is engage with their reviews. “Why should you build an online review strategy?” He asks.  “The answer’s very simple, because of the importance those reviews play in getting new customers to your business,” Bill adds.