Xero Gravity: Big Wins & Massive Fails

Omnichannel means building trust with customers through having the same products, the same pricing and the same look and feel across multiple channels. If you’re an e-retailer and you’re not on Amazon, then you’re missing out on a huge opportunity. Over 40% of all online shoppers are searching for products on Amazon first. To learn more about the nuts and bolts of omnichannel for small business, Kevin McKeand who heads up Strategic Business Development and Partnerships at BigCommerce joins Elizabeth U this week on Xero Gravity. Kevin walks us through what an omnichannel strategy is, how to execute it and what benefits small businesses can expect. So if you’re a small business with your own brand or unique product, then to increase your sales, you need to make sure your product is searchable in as many online marketpplaces as possible because that’s where your consumers are.