Xero Gravity: Big Wins & Massive Fails

There’s no such thing as perfection - yet it’s one of the biggest mistakes made by small businesses when implementing technology at the start of their entrepreneurial journey. Manu Jaffrin, COO & Managing Vice President GetApp explains that getting your product out to market with the current technologies in place is the best way to then iterate your offering. He says that waiting for everything to be perfect is a key error businesses make around the world. “When we launched GetApp in January 2010, it took us four months to develop it.  We launched it in January 2010.  The site was crap, but that was okay.  We got tons of feedback from the first users telling us, "This is good.  This is bad."  And we could really then focus the next iteration of the product.” No matter what industry you’re in, there is a technology solution available to help automate and iterate processes. So listen in as Manu share his insights into the world of technology and small business optimization.