Xero Gravity: Big Wins & Massive Fails

What do you get when you combine five grand, a backpack and sheer love for 100% Agave Tequila? One of the newest and hottest craft Tequila brands in the Western World. Eric Brass, CEO and founder of Tromba Tequila, had an entrepreneurial itch he needed to scratch. Against the odds and against convention, Eric successfully launched his own craft liquor brand - and did so through grassroots methods only. Join Eric at his downtown Toronto office (that features a bar) and Elizabeth U, as Eric recounts the trials and tribulations of starting a business out of sheer passion and dumb luck. “Well, better to be lucky than smart. In business– a lot of it has to do with timing. So we were in the right place at the right time speaking to the right person,” says Eric.