Xero Gravity: Big Wins & Massive Fails

She’s a female leader in a male-dominated industry, mixing business with pleasure, and losing sleep. While Elvina Farkas is often described as a rising star in the creative scene, she’s also a woman with a lot on her plate. The young creative director and co-founder of Anue in Singapore talks openly to Elizabeth about walking the well trodden path between being liked and being tough. “As a woman in the creative space, there’s a line between trying to be respectful, and trying to be a good business owner and leader.” It’s an interesting dynamic, elevated by the fact that Elvina’s business partner is also her partner in life. Mixing business with pleasure isn’t always recommended but Elvina admits it’s been a driving force in the success of her business.