Xero Gravity: Big Wins & Massive Fails

Needs something done? There’s always an app for that - or so the joke goes. But not all apps are created equal. The key to success? Get personal. App and mobile marketing expert Kelly Slessor dug through 40,000 app reviews last year. There was a strong common message: people like apps that are easy to use, and save them time, and can be personalized.   “[It’s] all about personalization,” she told Xero Gravity host Elizabeth U. “A space on my phone that is about me, there’s content for me personally. It's one of the biggest keys to the success of applications going forward.” Listen in to this episode of Xero Gravity to find out what people want in an app, whether you need one, and what’s coming in the future.