Positive Productivity With Kim Sutton

“Never try to sell to someone that you haven’t already been yourself.”   Perry Marshall is a business consultant and best-selling author whose books include “80/20 Sales and Marketing” and “Ultimate Guide to Google AdWords.”  Listen in as Kim and Perry discuss his 80/20 Principle. To put it simply, 80% of your results come from 20% of your effort. However, the exciting thing is that the concept of 80/20 is everywhere and Perry will tell you more about that in this episode.  Tune in today! Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp450 Highlights: 6:35 “Never try to sell to someone that you haven’t already been yourself.”   7:29 How to be successful?  Find a niche that nobody scratched for you. 15:07 You want to occupy the #1 position in people’s brains. 22:33 What you need to do is fail fast. 22:46 “You learn not to get enamored with the ideas, you learn to get enamored with the execution of the idea.” 33:46 Not everything is equal! 37:38 The 20/120 Rule - 20% of y