Bob Cargill's Marketing Show

Episode 100 - Ridiculously Awesome Customer Service Businesses, especially small businesses, need to provide outstanding customer service to their customers and clients if they expect to succeed. That’s almost always the case, of course, but that’s truer than ever during this pandemic when people are purchasing considerably less than usual. How do brands and businesses, especially brick-and-mortar stores, survive these unprecedented times? How do they overcome a seemingly endless succession of obstacles and hurdles? A good customer experience can make a difference between success and failure in these tough times. Be responsive and available virtually 24/7. Listen to your audience and meet, if not exceed, their expectations. Make it easy for them to find you online, especially on social media. Reinvent what you have to offer to align with the new normal. Go above and beyond on behalf of everybody who reaches out to you, realizing how much they will appreciate you for the effort and reward you with the