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Snyder Showdown

Snyder Showdown

058 | Disciplined Leadership and Performance Management Unlock Real Growth with Sean McGinnis of KURU Footwear

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Synopsis

Sean McGinnis is the SVP, Head of Marketing, E-Commerce & Customer Experience at KURU Footwear – a Salt Lake City-based direct-to-consumer footwear brand. KURU Footwear products feature a proprietary, patented technology built to eliminate foot pain. Sean sits down with Chris Snyder to discuss the challenges and nuances of running a successful eCommerce brand, including ecom platforms, paid and organic channels, and optimizing for user experience.

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