Brand Badasses

Even your words should paint a picture in your dream customer’s mind’s eye. What story is your brand telling? "Some businesses miss their style because they are grounded in stereotypes." Topics Discussed in this Episode: The Picture:A cohesive look that appeals to your dream client and evokes the emotion you want your customer to experience. What does that entail? Sizzle It – Exude Passion Style – Overarching 5 Senses Think of the words that make you feel something: Suck the audience in. Stereotypes vs. style Energy depicted in the style presentation Setting up the style expectation The Design ID: Word mark or Logo, Font, Colors, Images, Graphics, etc. The Story:Consistent messaging that uses your voice, appropriate language, the right tone…conveying the right mood and what it’s like to work with you. How you present your business exemplifies your brand A brand that is genuine is easier to consistently support and sustain It sets up expectations around your customer experience…