Project Ignite Podcast With Derek Gehl: Online Business | Internet Marketing | Make Money Online

130. Growing Your Brand with Subcategories - With David Aaker

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Synopsis

How do you create a strong brand in today’s world?    A brand dominating your marketplace…   A brand your customers love…   A successful brand, even if you’re a “small” digital company, well...   According to David Aaker - the “Father of Modern Branding”  - there’s a new strategy.    David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.    If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.