Project Ignite Podcast With Derek Gehl: Online Business | Internet Marketing | Make Money Online
130. Growing Your Brand with Subcategories - With David Aaker
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:42:12
- More information
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Synopsis
How do you create a strong brand in today’s world? A brand dominating your marketplace… A brand your customers love… A successful brand, even if you’re a “small” digital company, well... According to David Aaker - the “Father of Modern Branding” - there’s a new strategy. David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode. If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.