57 Brand Haikus
Brand Haiku #8: How Much is Your Brand Worth?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
Informações:
Synopsis
We have been repeatedly taught about the resistance of any intangible, such as a brand, being accurately quantified on a balance sheet. I disagree. Every day, every hour, and every minute consumers and companies are purchasing brands. Conduct qualitative research with your best customers. They will tell you how much your brand is worth.