Girl On Purpose With Vivian Tenorio

Rachel Hofstetter is the author of “Cooking Up a Business” (Penguin, 2013). She was so inspired by the entrepreneurs she wrote about that she left her food editor career to launch guesterly, a software platform that enables anyone to create a playbill for life’s special events. Today, you can find her sharing guesterly with the world by day — and recipe testing at night! On Today’s show Rachel will share: - What are your top 3 business tips for aspiring entrepreneurs? Pick something that makes your life easy as it grows (ie, non-perishable granola instead of pesto) Test, test, test your product with real users and customers Bring your enthusiasm! - What has been your biggest business mistake? Not going on a vacation before we started!! But seriously, nothing feels like a mistake. There are learning opportunities, but we’re grateful for the aha moments they provide, and then we move on. Starting a business is about learning constantly. - What do you think is the difference between people who talk about starti