Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it. We cover a lot, including: Why you need to niche down in your business Why Edie decided to shift from talking to all business women to focusing on Jewish women One of the reasons that almost kept Edie from making this shift How being open about your identity and what matters to you gives validation and permission to others How Edie’s online summit is set up and her business model for it What Edie looks for in selecting podcast guests When pitching for podcasts or speaking engagements, why what you do isn’t as important as your bigger message The angle I used to get on podcasts last fall and why it worked How Edie can pitch sponsors for her online summit My advice for creating an eleva