Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this. We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one. So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service. In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is. Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida. Susanna and I talk about how her approach to yoga, meditation, an