Inspired Marketing
Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:11
- More information
Informações:
Synopsis
Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.