Inspired Marketing
Inspired Marketing: Chris Block on Cummins' Marketing Automation Center of Excellence
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:39
- More information
Informações:
Synopsis
We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has witnessed a reorganization that encouraged others outside of the marketing team to utilize marketing technologies. With a martech stack centered around the powers of Oracle Eloqua, he and his team have increased internal users ten-fold. Talk about a company full of modern marketers!
