Inspired Marketing
Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:20
- More information
Informações:
Synopsis
When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation.