Inspired Marketing
Inspired Marketing: Cognex’s Kris Gormley on Developing a Lead Scoring System
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:12:15
- More information
Informações:
Synopsis
What is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!
