Inspired Marketing
Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:28
- More information
Informações:
Synopsis
David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.
