Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Traction is No Substitute for Revenue - Catalyst Sale Podcast Are you generating revenue or traction?  Traction may be a great first step when you are working your way out of rut, or a roadside ditch.  When it comes to your job as a Sales Professional, traction is no substitute for revenue.  It is critical that we are constantly evaluating our success against real metrics, and traction is not one of them.   What are you moving forward?  What's actionable? Are your activity based metrics reinforcing the wrong behavior? Mike & Mike discuss key ideas and concepts around identifying the right metrics to measure success, and determining that you & your sales team are on the right path. Catalyst Sale Sales is a Thinking Process.  Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long