Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Sales Script? Is your Script getting in the way of Sales - Catalyst Sale Podcast Are you forcing a sales script on your team?  Has your organization given you a script?  Scripts might create efficiency, but they also create bad behaviors and laziness in the sales process.   Sales is a thinking process, Mike and Mike share their experience with scripts, the perfect message, compelling value proposition, etc.  Many times these are created based on the 'ideal' scenario.   Scripting is different than having a call plan.  We also discuss how we coach our team to prepare for calls, the importance of calling a time out, and why "I don't know" is an OK thing to say. Catalyst Sale Sales is a Thinking Process.  Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We