Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Sales Enablement - The Swiss Army Knife of your Sales Organization - Catalyst Sale Podcast Sales Enablement takes on a different meaning depending on who is involved in the conversation, and who is driving the mission.  Today, there are a number of sales enablement technologies that have entered the marketplace.   Sales enablement goes well beyond tools and technology.  It includes process, it includes communication, it includes integration.  It can be the bridge that connects marketing, operations, engineering, technology, finance, and operations.  In our experience, the ability for someone, or a group, that plays the role of connector across lines of business will help you minimize false starts.   In this weeks' episode of the Catalyst Sale Podcast we share how we define sales enablement at Catalyst Sale, why you may want to consider this type of role in your organization, and how to execute.  Mike and Mike also share their experience with building a sales enablement team from the ground up. Catalyst Sale S