Revenue Marketing Radio With Debbie Qaqish

S01E04: Building profitable marketing & sales relationship with Kae Kronthaler-Williams, Exact

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Synopsis

To say that sales and marketing don't play nice together would be a understatement. Yet, it is probably the most highly predictive factor for Revenue Marketing success. How do you make this happen? Join us as Kae Kronthaler-Williams, VP Marketing at Exact shares how marketing actually works with sales during the sales process and how they have created a symbiotic relationship leading to higher revenue and bigger deals.