Revenue Marketing Radio With Debbie Qaqish
S01E09: Content as a growth lever in Revenue Marketing with Helen Whelan, Apigee
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:51
- More information
Informações:
Synopsis
Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year. Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.