Revenue Marketing Radio With Debbie Qaqish
S01E12: Secrets to global marketing transformation with Stephanie Meyer & Milt Hwang, GE Healthcare
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:07
- More information
Informações:
Synopsis
Join us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months. The size and scale of the enterprise organization presents unique challenges for a marketing transformation so tune in to Stephanie and Milt as they share the lessons from the focus on customer engagement, people and process. You won’t want to miss this dynamic duo that provides both the executive and IT perspective!