Deconstructing Success With Chris Winfield

#10: Laura Belgray | Crushing Crappy Copy (One Word at a Time)

Informações:

Synopsis

Laura Belgray does two "main things" with her (brilliantly named) business Talking Shrimp: She helps TV networks (like Bravo, NBC, Comedy Central, and many more) come up with the words that make people want to watch their shows. And she helps small businesses and entrepreneurs, like you, find the words that make buyers go bananas. And she does two "main things" (actually it was a lot more than two but I'm trying to do something here) in this interview with me today: Helped me to understand things about writing and copy that I never could have imagined before. And...made me laugh. A lot. Win-Win. In this interview Laura walks us through her journey from fact-checking & research to writing ad copy for major magazines to crafting award-winning promos for TV networks to... Starting her own company...and the ups & downs, bumps & bruises, wins & losses...and all of the life-lessons she learned along the way. Some of the big things you’ll learn from Laura in this "so good it hurts" interview are: