Reach Or Miss

Allen Ganett Show Notes Allen Ganett is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has a new book, The Creative Curve, on the disciplined pursuit of creativity, from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Most passionate about So, where I get really excited is this intersection between the left brain and the right brain; between our neurological selves and our creative selves. My company helps big brands find patterns in their marketing data, so they can figure out what their audience cares for, what stories they should tell, how they should resonate with their audience. My book is all about intersection; my argument is that creativity is something that’s learnable, something that’s nurture-ab