Reach Or Miss

42% - No Market Need! This is the top reason startups fail, for according to a comprehensive research of entrepreneurs with failed companies. Hi Reachers, The REACH OR MISS podcast is all about being a customer focused entrepreneur. One and a half years ago, I decided to create this   podcast after I realized that most entrepreneurs failed because they didn’t understand what I call the magic of marketing. Marketing is magic; it’s all about being able to look at the market from the eye view of the potential customers. Entrepreneurs fail for two reasons; both of which are part of not finding the     biggest opportunity in the market: They didn’t find their most potential customers, those who will be the initial and secondary audience to adopt the new product. They didn’t manage to clearly define their new, unfamiliar product. Let’s face it; this is a huge challenge. Among the 120 startups and entrepreneurs we worked with over the last ten years, only in one company did the two founders define their product