Reach Or Miss

Entrepreneurial marketing and sales are incredibly challenging. How do you find the biggest market opportunity and need for an unfamiliar product in a market that probably doesn’t exist yet? Successful entrepreneurs and opinion leaders Joe Pulizzi, David Beebe, Vladimer Botsvadze, and Tomas Laurinavicius tell us about their experiences and beliefs about reaching the business breakthrough.   Since we’re talking about the marketing and sales of an entrepreneurial business, now is a perfect time to debunk one of the greatest myths in the startup world. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing: “You need to spend big on marketing if you want to bring in the big bucks.” Wrong! The truth is marketing is all about looking at the problem your product or service solves from the point of view of your potential customers and helping them solve that problem or struggle.