Reach Or Miss

Lee Odden Show Notes Lee Odden is a digital marketing strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content, and influencer market-ing has been recognized by the Wall Street Journal, The Economist and Forbes. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry talent and clients including SAP, 3M, Dell, LinkedIn, Oracle and GE Digital. Odden is a prolific writer as the author of the book Optimize and as editor of TopRankBlog.com where he has published over 1 million words on digital marketing topics. Most passionate about It’s funny; I didn’t start out to create an agency necessarily. It’s my passion for marketing and the chase of solving difficult problems is really what got me into the role I have now. Obviously, I’ve had to learn to be a CEO, but technology plays a role in all of that. You can’t be efficient, or effective, especially these