Reach Or Miss

Ep. 83 Show Notes Hi, Reachers, In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said: “The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms: People are overwhelmed by technology in marketing They are overusing technology in marketing They’re stuck in ineffective patterns Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years. Marketing is too tech-centric instead of human-centric. We don’t want to talk with our customers anymore; we just want to monitor them on Twitter. We automate everything and we are losing our hearts, our souls, and our way. Marketing is sick right now!” Longtime readers and listeners know that I, and this podcast, is all