Ueber-brands
Johnnie Walker: Appeal at $1 and $1,000 a sip, alike. – Interview with Matteo Fantacchiotti, Diageo
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:36:06
- More information
Informações:
Synopsis
In this episode we talk to Matteo Fantacchiotti, Global Vice President, Diageo Luxury Division in Singapore. Diageo calls their high-end liquors the ‘Reserve Brands.’ These brands have grown well above category average and well past the previous segment leader in the … Continue reading →
