Ueber-brands
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:19
- More information
Informações:
Synopsis
Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →