Lodging Leaders

The coronavirus pandemic has affected nearly every aspect of business. Consumer buying habits are no exception as more sales than ever have shifted online. Omnisend recently charted a dramatic increase in consumers’ response to emails from retailers since the start sheltering in place. The hospitality industry can take a page from retailers’ email-marketing playbook as hotels and other accommodations brainstorm for creative ways to reach out to a captive audience of travel consumers. We explore how hotels can use email to connect with both loyal and prospective guests as the lodging industry prepares to emerge from its COVID-19 quarantine. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.