Productive Insights Podcast Actionable Online Business Growth Made Easy With Ash Roy

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explai