Character Count

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Character Count. Launched in 2013, @TeamKano aims to empower the next generation of coders and makers by “demystifying what's inside these boxes that we carry in our pockets and we type on the whole day.” The first step: reaching the next generation. Here are six pro-tips we learned from @TeamKano about connecting with your target audiences. (Yes, plural.) Segment, then segment again In the case of the above wand, one might be tempted to target fans of the franchise and leave it at that. Simple, right? @TeamKano takes it a step (or five) further: “There are so many different layers of it…people who have only watched the movies and people that onl