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Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).As you listen along, here are some helpful links:Chance the Rapper SNL skitChance the Rapper repriseSnoop Dogg explains hockey slangSnoop Dogg explains the Stanley Cup@NHLGIFs accountThe creator behind @NHLGIFsBlack Girl Hockey Club #BGHC#LetsDoThatHockeyFollow Heidi on Twitter!For more on Twitter moments, check out these links:Everything you need to know about Twitter MomentsHow to create a Twitter MomentThis episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.