Character Count

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter. As you listen, here are some links that may be helpful:For more on A/B testing:How and why to A/B test your Twitter AdsFor additional B2B inspiration:5 creative ways B2B brands connect with audiences on TwitterPhil’s “must follow” FinTech accounts:@t_blom@AnneBoden@GeorgeBevisFor more from Tide:Tide official websiteFollow @Phil_McEleney on TwitterThis episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.