Big Boss Podcast

Mike & Phil discuss: - Internet Marketing Mindsets - Story Selling - Need/ Product/ People matching - Copywriting - how to - The Unique Voice/ Writing In Someone Else's - Sales Letters vs. Phone Sales - Legal Compliance/ lawsuits - Credibility, Authority, Personal Branding - Core Values - Customer protection and Trust vs. Entrepreneurs - Direct Marketing & Startups Also Phil was suppose to add a link to a list of values... but they were lost somewhere in the process. Too bad.