Quest 4 Quality with Joe Higgins

There can be no doubt that one of the drivers of a great business is how often and effectively it drives high levels of customer service. I have spent more than four decades visiting and working with customers across America and during that time I have experienced just about everything as it relates to delivering a quality experience for your consumers.  In this podcast you will hear examples of companies and the things that they have done to take their businesses to the next level and it begins with treating the customers with respect and dignity and offering a unique and differentiated shopping experience. Remember that treating customers in a positive manner leads to customer loyalty, defined as a consumer that is loyal to your business and wants to come back and shop in your store.  We all know this when we it happens to us in a restaurant, a theater or the ball game. When people go out of their way to fill a need we may have, our brains work in such a way that makes us want to return to that business. Th