Know Pain, Know Gain

“It's valuing our audience and what their plight is.”  -Neil Gordon   In this episode, Jay has a great conversation around creating effective messaging with content coach, Neil Gordon.  They discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, as well as: how to get your expertise recognized, being more effective in networking situations, how to inspire a belief that change is possible, the importance of differentiating yourself from your competition, and so much more...   Visit https://jayrooke.com/074-Neil-Gordon/  for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook: https://www.facebook.com/TribeCreator/  LinkedIn: https://www.linkedin.com/in/jayrooke/  Twitter: https://twitter.com/JayRooke    Episode Highlights: 01:25 The Content Coach 07:33 No Drama Selling 10:35 Frame Your Work Right  18:06 Empowered  27:27 Get it Right the First Time 33:42 Creating the Trust 39:50 Get Them Invested