Know Pain, Know Gain

“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.”  -Jill Soley    In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product.  In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing.  Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.   Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook: https://www.facebook.com/TribeCreator/   LinkedIn: https://www.linkedin.com/in/jayrooke  Twitter: https://twitter.com/JayRooke  Episode Highlights: 01:50 Beyond Product 07:27