Apter Hours

Each season, a handful of teams change their brand. Whether it is a brand refresh or complete re-brand, Brandiose is usually the company behind it.  In this episode, Brandiose partner Jason Klein joins the show to talk about how the company has grown to what it is today, the process behind creating a brand, how important storytelling is to a brand, the steps taken to initiate a branding effort and much more! Follow Brandiose on Twitter @Brandiose! --- Support this podcast: https://anchor.fm/apter-hours/support