57 Brand Haikus
Brand Haiku #7: A Commodity Plus a Brand = A Premium Price
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
Informações:
Synopsis
An orange ... is an orange ... is an orange. Unless, of course, that orange on a tree just happens to be a Sunkist™ orange, a brand that 80% of consumers know and trust. Invest in your commodity. And invest in your brand.