Thinking Out Cloud

How is marketing cloud tech different? To answer this question, we went right to the source. Vidhya Srinivasan is marketing speaker who lives in the cloud. She is also the VP Marketing, Cognitive Service Management & Cloud BU with BMC Software. She sat down with us on our eighth episode of the Thinking Out Cloud podcast. She told us how marketing is changing before our eyes, how to deploy new marketing technology, where AI can help, marketing’s three goals, and how to tackle marketing’s hardest customer: executive management.