Not Your Typical Social Media Podcast

Advertising on Social Platforms

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Synopsis

S01E06 - To all media buyers, planners, and strategists, this episode is for you. In this episode, I share with you how to plan and strategize for social media advertising. Settings goals and objectives, choosing the right budget, testing and experimenting for optimal social media advertising, and how to segment the advertising budget on a macro and micro campaign level, are only some of the topics I will address in this podcast.

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