-ann:a Minute In The Mind Of Jack Trout
Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:14:10
- More information
Informações:
Synopsis
Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz."